I am PhD student interested in public opinion formation, and how it is configured by social class inequalities and party rhetoric. My project is about lifestyle appeals by politicians, and how it affects voter evaluations and perceptions of politicians. More specifically I study whether lifestyle cues with different class signals, yield different responses among voter groups. Are politicians sending working-class lifestyle signals viewed as better representatives of the working class e.g.?
The main conclusions of my project are:
1) Voters generally dislike and punish politicians who display elitist and upper-class lifestyle.
2) Voters use lifestyle signals of politicians as a way to infer their political opinions and which groups they represent.
3) Voters generally prefer politicians to talk about substantial policy issues rather than their lifestyle, especially if the politicians are from their preferred party.